Friday 4 September 2009

Paradigm Shift Part III

In light of the wider economic pressures, the shape of the hammock market continues to morph.

The anti-innovation bubble that fueled the spread of cheap shammocks is now at end-stage collapse.

Once The Hammock Source lost its grip, Big Box retailers and online retailers gained pace.

The shammock gold rush sent throngs of buyers to source the cheapest factories.

These factories made ever-cheaper products to compete and keep these accounts the next year.

Since that is not sustainable, and there is always another lower bid, the quality has gone down, and down and down with the price. With each new factory, there is an impossible learning curve - an absence of knowledge about how to build comfort.

Result - The worst hammocks the world has ever seen dominate the market today.

Shammocks are now so common as to be dime-a-dozen commodity. The supply now far exceeds demand. Shammock prices will continue to plummet.

Now that almost everyone sells shammocks, and everyone sells them so cheap, and everyone playing that game knows the score, how long can it last?

Online competition for PPC hammock ads is sucking the air out of the game rapidly now.

One-by-one these shammock re-sellers throw in the towel.

Who is picking up the pieces and growing like never before?

The company that innovates and never compromises the comfort standard:

Green Eggs & Hammocks